The northern ‘dynamic duo’ of Baybutt and Hamilton check out the latest brand on the trails, Sheffield’s Airdrop Bikes.
Words by Nick Hamilton
Photos by Rich Baybutt
Having spent your entire life dreaming of and working towards a goal takes ambition, foresight and persistence. Believing in that dream enough to put your entire life savings on the line takes passion, balls and brass. Ed Brazier has spent the past eighteen months turning a life’s desire in to reality, Airdrop Bikes: A new bike company, based in Sheffield, aiming to turn good honest simple bike design in to very happy riders. He’s entering an incredibly crowded market, with a relatively small budget and is convinced he can make it work. And after just a couple of hours in his company, I now believe him too.
Ed’s journey started when he was just out of university with a yearning to become a designer in the outdoor industry. Actually, in this case it started with a Raleigh Mini Burner, “which was probably the best bike I ever had,” he said with a wry smile. He was a climber and a move to Sheffield’s girt and scene was an obvious one, as was taking a job with the local outdoor gear discounter. His persistence and drive led him to eventually create and head up the marketing design team within a company going through exponential growth. He developed valuable skills and an insight into how business works, but it never dampened his true goal.