TO CELEBRATE THE TWENTIETH ANNIVERSARY OF DIRT WE’RE SPEAKING TO THE BRANDS AND RIDERS THAT HAVE SUPPORTED US THROUGHOUT THE YEARS. WE’LL BE ASKING 20 QUESTIONS ON THE PAST PRESENT AND FUTURE OF MOUNTAIN BIKING TO THOSE WHO ARE TRULY IN THE KNOW. CHECK OUT OUR 20TH ANNIVERSARY BOOK THAT’S AVAILABLE TO PRE-ORDER HERE.
To go from being an unknown brand to winning World Cups in eight years is no mean feat but that’s exactly what YT Industries did. With a focus on good times and putting the consumer first, YT is a brand that does things right.
From the second we locked eyes on the Capra we were hooked. It was a complete game changer for the enduro market and has deservedly won our enduro bike of the year multiple times.
Add on top of this the runaway success of the Tues and the irresistible Jeffsy and you have an awesome fleet of bikes. We can’t wait to see what’s in store next from these guys.
We had a chat with Markus and Stefan about mountain biking past, present and future.