Melon Optics are about to launch into the mountainbike world with a range of custom goggles available direct from their website. With a great success in snowsports we take a look at Melon’s history and what they’ve got in store when riding dirt not powder.
THE HISTORY – “WE LIVE AND BREATHE THE MOUNTAINS”
Melon Optics started with the concept of custom spec goggles for the snowsports market at truly affordable prices. Co-founder and CEO James Pointer started doing seasons in France straight out of school and soon enough, that was it. Everything became about snowboarding, life in the mountains and ways to fit in the next trip. It was becoming apparent that the standard 9-5 life wasn’t going to work out and Melon became a vehicle for continuing to live on his own terms, whilst creating something that he was truly interested in and passionate about.
“We’ve spent a load on overpriced eyewear over the years. Many got lost along the journey, broken on the hill or ended up departing in one way, shape or form… We created Melon Optics to allow us to keep doing the things we love. We work hard and play hard. Our team hand assemble all custom models in the UK and we make as much time as possible to pursue our passions”
James saw an opportunity for customers to really integrate with the brand and have a part in creating the final product that they receive. Melon optics provide the components (frame, lens and strap), and the customer gets to create a goggle that is truly unique to their style. Want to change a part or colour at a later date? No problem… It’s a concept that has worked very successfully, with a high quality product, great design detail, lifetime warranty and affordable pricing wrapping up the package. They are still a small company (a team of six) but have a creative and forward thinking stance, and some very handy test riders.