There’s no denying that the direct sales model has shaken up the bike market like nothing else. By cutting out the middle man, bike companies can offer amazingly specced bikes for a fraction of the cost of before.
Sure it’s not a perfect way to sell a bike but they certainly offer a tempting proposition, especially for those who are a bit cash strapped. Here are your options when it comes to the world of gravity racing.
YT has long been the king of the direct sales model with their highly acclaimed Capra and Tues bikes sweeping up awards from around the world (including some from us).
The Tues now has Rampage and World Cup overall victories to its name making it a versatile and desirable machine. Available in carbon or aluminium, there’s now a Tues to suit every budget. Read our full review here.
Debuted last year, the Canyon Sender is one of the most high-tech direct sales bikes on the market. Its suspension takes huge inspiration from the world of motocross to create a three-stage stroke. We absolutely love it and really hope we get to see it take on the World Cups at some point.
It’s priced to collide head on with the YT Tues and we can’t wait to see them battle it out over the next few years.