The Cycle Show is returning to the NEC, Birmingham from 28-30 September and the 2018 edition promises to be one of the most exciting yet. With an incredible line-up of brands, speakers, and events, the Cycle Show is not to be missed. What's more, as a reader of Dirt, you can get discounted entry by using the promotional code of our sister site Road Cycling UK when buying your ticket, just enter 'RCUK' into the promotional code. 

A staple in the industry calendar for almost 20 years, the Cycle Show is the hottest event of the year for any and all cyclists. From road to mountain and everything in between, if it’s got two wheels, it’s at the Cycle Show. With a plethora of the industries' biggest names in attendance, including the likes of Kona, Canyon and home-grown talent in the form of Orange and Stanton, there's sure to be plenty to ogle. 

What's more, with a range of bespoke test tracks, the Cycle Show is the perfect opportunity to finally swing a leg over that steed you've been eyeing and put it through its paces.

The Cycle Show is not just an about eyeing-up the latest industry offerings though. With guest appearances from the likes of Sam Pilgrim as well as the finest talent in road cycling and BMX, the Cycle Show is a chance to rub shoulders with the biggest names in the sport and learn from the very best. 

Cycling novices can get their burning questions answered at the New 2 Cycling hub. Children can have a go on The Cube and Islabikes Kids Test tracks, and receive some expert BMX coaching from BMX Flatland Champion Lee Musslewhite.

If you're planning on heading to the Cycle Show, Standard tickets and VIP passes are available now from the Cycle Show website - and remember to use the discount code 'RCUK' to get money off your tickets.