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The Question: What Do You Want From A Product?

12:02 14th December 2012 by Ed Haythornthwaite
71 Comments
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Our STD Suspension feature has opened up a bit of a can of worms and basically we thought now would be a great time to see what all you lot really want from a product? Is it just me who would rather have something relatively simple that works a treat and doesn’t need servicing all the time? Are you willing to put up with having to get things fixed regularly in return for that ‘latest and greatest’ bit of technology? And if you don’t think current products offer the technology that you want, what innovation is it that you want? Finally, it’d be interesting to know in what oder of importance to you rank the following qualities: performance, reliability, weight, strength, and cutting edge technology/bells and whistles…or any other qualities for that matter.

So come on, get writing your thoughts and wishes in the comments below…

 

  1. Maya Rider

    i wish there would be a company, that’s the cycling equivalent of Dyson. Dyson came along and did what ever other manufacturer/design house out there did: they reinvented the wheel so to speak. All the same except in crucial regard: Dyson actually made a better wheel.
    In many ways, I see what DVO is doing to forks as a path that parallels what Dyson does: same thing, just better. I love the fact they offering the tinkerer a chance to mess around with shimstacks. Riding styles are like fingerprints: unique to every individual. Being able to modify fork performance to suit that style better is exactly what everyone needs. The difference to the rest of the fork world is, they’ve made it easier to get to that shimstack without having to strip the fork to bits. They’ve given a lot of power back to many ppl who dont yet realize the potential they have at their tool tips.

    But we need more of that: good, intelligent changes

    1. Bissman

      What people don’t realize is that it’s possible to tune a manitou dorado to your exact needs, manitou even offer a tuning kit so you can do it yourself.

      1. gabe

        what you don’t realise is that people don’t want to use a product that works well and has done for years….it seems they want a reinvention of the wheel. round wheels are played out man, the future is polygonal wheels with so many sides they appear round to the untrained eye, and if they cost twice as much as the competition, well that just prooves how good they are…..

    2. vapor

      Dyson did nothing more than market his ideas to great success and DVO is just trying to do the same. If you can get people excited enough about vacuums to make a billion you really should be knighted for your contributions to a capitalist society.

  2. Jerome

    Great performing frame, with solid and reliable components. Light is nice, but if it’s just going to break easily, then not worth it if not racing! Want to be able to pull it out of the garage, chuck some fork juice on, and then ride!
    (saying that, I do wish it was cheaper to lighten up a bike!)

    1. dirt dodger

      this exists – it is called an Orange ! They take absolutely no maintenance whatsoever.

      1. Jerome

        For sure the Orange frame is great… it’s all the bits attached :) my Demo frame is for me flawless, but it’s the other things which break!

      2. dirt dodger

        I hear you there that’s for sure, damn ADD ON pieces….

  3. Dave

    I want a bike that can be pedalled without giving me a coronary on the ups and put a smile of my face on the backside. Not difficult and there are millions already that do that. However it needs to have components that…
    1) are serviceable without once a lifetime tools costing as much as the mortgage.
    2) are not want to give up the ghost at the first sign of mud, grit or grime.
    And above all, more than anything else,
    3) components that, because of 1) and 2) will last. And that means a lifetime if I look after it.
    Too much of my kit is close to disposable it seems because it is either not serviceable, is ridiculously expensive to service or a real pain to get the parts for where I live.
    I await the DVO guys attempt at a single crown with baited breath; if their business model works I look forward to more companies taking as much care in their customer service as they appear to be keen to do.

    1. Hancock

      DVO will be great, they’re mostly the old Marzocchi USA mob.
      As for how great, last summer I bust a set of 55, the steerer. By the time Windwave had stopped adding on extras they wanted nearly £400(new uppers +service +this + that). Bugger that, I email Marz USA, four weeks later and I have my 55s back, with a new steerer (the crown turned out to be fine) and I’ve paid about £190, including shipping to and back from California!
      .
      This industry contains a lot of rip-off merchants who say ‘that can’t be done,’ when what they really mean is ‘we lack the ability to,’ I expect DVO to be the complete opposite of that.

  4. ddmonkey

    I want performance, but not at the expense of reliability. I value simplicity over tech or complexity for the sake of it. Above all else I want a bike that will work when I want to use it, is fun, and doesn’t need me to spend the time I could be riding servicing it.

  5. guido

    I’d like to not get f’d in the A whenever I buy anything MTB specific

  6. hampson

    less drip fed bullshit. If there is an add on kit to fully enable a product, work it into the price and package. If yt industries can offer those prices on full bikes, so can the big boys. Stop exploiting the industry. apple much.

  7. Leon

    I want a product with so many acronyms that it looks like some one wrote polish insults all over it matched up with gold parts cos they make you go faster and a rediculous price tag.
    But no , I just want products that work as described , last at least 2 years and don’t cost a bomb.

  8. Dave

    What I want- keep it simple, keep it user servicable (Nitrogen charged shocks? wtf), performs to a decent standard, less marketing bullshit, doesn’t look shite.

  9. Hancock

    I want stuff to work.
    I want to be able to buy spares when I break stuff.
    I want it made in the western world (and I’m prepared to pay extra for it).

    1. Hancock

      #PS: I want Crank Brothers, specifically Crank Brothers, to go out of business.
      .
      Seriously, it’s been more than twenty years, there must be enough broken shite from them melt down and build an entire bicycle factory. Or sell for scrap and fund the million law suits they should have had by now.

  10. chris-m

    I want:
    .
    Quality
    .
    Items that are well designed without the little niggles – cable routing as an afterthought or bolt on front mechs that are held on by one bolt rather than a seat tube banded clamp for e.g.
    .
    Good value (as in worth it’s cost, not just appear to be expensive ’cause they can)
    .
    Industry Standards that work and getting rid of ones that don’t – Pressfit BB’s for e.g.
    .
    Nothing makes me more annoyed than when ideas are used to hide flaws, e.g, flashy paint schemes to hide poor design
    .
    Simple designs without too many cables – or well designed internal cabling that are simple to replace – and no overly complicated, over designed suspension acronyms (that goes for all suspension manufacturers!). Oh, and mud clearance when bikes are sold in a Country that has lots of rain!
    .
    I’m the kind of person who will save and wait for what I want, than just compromise and buy anything that comes close

  11. dirt dodger

    I want something that does it’s job properly and tells me a year or 2 or 3 after purchasing it – “hey, i was good buy, you have had your moneys worth pal” That is all. write the name of a fruit here that is the 2nd colour in the rainbow song

  12. Booboy

    Short travel back, long travel front, slack, 22lb, rocket. With reliability to suit

    Reliable dropper posts

    Home servicing for everything – bearings, headset pressing etc without any specialist tools and ability (press fit bbs, really?)

    Less wheel sizes

  13. Eoin

    Short version: Reliability to scale with price.

  14. Eoin

    Long version: Reliable products and no more untested products. Maybe we need the equivalent of the “beta” used in software where a product is tested by the masses for free to see what bugs it contains. I just cant stand the fact that more than one company is selling a remote seatpost for over 200 quid (2 tubes and an air spring) which break down constantly. Suspension: the only way you can make us believe a fork is worth over 1000 quid is that everything is meticulously designed, precisely manufactured to exact standards and quality checked. So how come one company ships stock without the right amount of oil while the other one seems to have a serious design flaw leading to one component scratching another to pieces and yet another only recently made forks which literally stopped working after a few months of riding. I could deal with all that if the price was right and parts were cheap (how dare you try to make a profit off parts when your original design is flawed), but it just isnt the case. At least most frame makers and some wheel makers have sorted this out with decent warranties.

    1. dirt dodger

      strong views as always Eoin – but damn right on this subject.

  15. Jonas

    Very simple. Want I want from a product is MAGIC!

    Be it through the way a product is designed, produced, marketed, sold, recycled, can be used, priced, its longevity and preferably the perfect combination of all these elements is how I choose a product. When one of these elements is absolutely marvelous, I can sometimes be less exigent for any of the other factors.
    On the other hand I have absolutely no mercy for (designers of) a product that fails to fulfill the sole purpose it is designed for e.g. those stupid yet over-designed lids that only need to function once when opening a carton of milk but fail to do even that. The engineers behind that kind of crap should go do something else or open the cartons of milk themselves.

  16. terrid

    Someone please make some large frames that don’t look like crap.

    It’s always the same – you see a size small or medium in review that look great, but the larger frames have bloody 20in or 21in seat tubes and look as well proportioned as a teenage boy who just hit his growth-spurt.

    The 20in Five is a classic example: with a bit more of a bend in the top tube (akin to a santa cruz), it’d have more ball-clearance and wouldn’t look all out of proportion. As it is, it looks tall and awkward. And I like and need ball clearance.

    Can everyone please stop making asymmetric chainstays too? I hate those.

    The Production Privee guys should also be brought in to do the paint jobs on all bikes – especially for YT Industries. How many bloody colours and graphics do you need on one frame? And since Steve Jones declared his love for said paint jobs, his opinion on all things aesthetic must be stricken from the Records of Taste.

    1. WAKi

      From aesthetial point of view there is only one answer to your problem: buy a 29er. On sizes over Large, 26″ wheels just simply look disproportionate and ruin the whole picture… a 26″ XC hardtail in XLarge looks as ridiculous as same the frame in Medium with 24″ wheels. Proportions is everything, it is considered perfectly normal that big people get longer crank arms, longer stems, wider bars, there are even longer saddles! Yet the wheel size is still stuck in the arse somewhere in the common sense

      1. terrid

        But what about asymmetrical chainstays????

      2. WAKi

        assymetrical chainstays are in most cases the result of drivetrain clearances, be it for making the room for the chain or for the chainrings, maybe even for the front mech (SC Blur LT). So sometimes you need to bend the drive side CStay quite much, and you might want to keep the left side simple, dunno, to save weight. Sometimes clearances require using a CNC element on drive side, when on non drive side, you can drag the tubing all the way to the pivot or BB.

        I agree with you on YT graphics, someone ws trying reaaaal hard

  17. Eoin

    Oh I have another one! Realistic marketing! I have to admit I got more than just a little pissed off this year hearing about how many wheels the DH WC guys go through on a single weekend. I think the same principle as the enduro series should be employed: sticker on the frame, wheels and fork. You break it your weekend is over. Obviously you would have to relax the rules for DH, but if each rider was limited to 2 frames, 2 forks and 4 wheels per season there would be less of the ridiculous low weight bikes and more fit for purpose stuff.

    1. Leon

      I like the idea of being limited to X number of components , it would definately for companies improve the durability/reliability of thier products

      1. Leon

        Definately force*

      2. WAKi

        Eee… who would be checking that? Chris Ball? Then you would ruin it for weight weenies. And well Kona Stab from 2001 weighed like 6kg and people were still cracking them :) But yea, I saw the pile of Easton Havocs in Hafjell…

  18. ILVMTB

    I just reliability and functionality. It needs to work and work well and work long and work despite ____(mud/snow/abuse/crashes/etc.)

  19. WAKi

    I expect the stuff to be made as close to my whereabouts as possible. I want to not only spend money on a product but also on people I can meet. Hence choice of Hope, Mavic, maybe someday BOS, even though there are cheaper and sometimes admittedly better options.

    Other than that: it must be light, nice looking, prestige building, strong, reliable, not needing much maintenance, and if so easy servicable, and as cheap as possible on top of it all – who does not want that?

    And i want people to give me more chance to express my own opinion, polls are a fantastic way to give people a possibility to show how awesome they are!

  20. matt

    Whatever I buy, no matter how much I say I’ll look after it, ends up being ignored, unserviced and left to collect mud. It goes without saying I now buy stuff I can feel happy about fitting and forgetting, instead of something that needs a lot of love and care.

  21. me

    I would like bike manufacturers to stop stocking AVID brakes on their bikes. avid brakes are shit. period. everyone in the industry knows this, so why not stock shimano brakes, cheap shimano brakes are better than expensive avids…….

    also, I would really love if all cup and cone style hubs (which is most of them) would all disappear off the face of the planet. again, they suck. people run them too long between greasing them, the hub shell gets pitted or worn, and thats it, game over for that wheel, thanks for playin…..

    i would like more internal cable routing simply because people think you have magic powers when you change their cables in under a week.

    MOAR COWBELL at enduro races……

    1. marki3boy

      I couldn’t agree more about cup and cone bearings.

  22. Jack Zoers

    i want a product that doesnt cost the bomb, doesnt weigh a tonne, lasts forever, doesnt need fixing, simple so i know how it works and finally a product that is rated highly by fellow riders and also the pros! couldnt ask for anymore if it ticked all those boxes!

  23. panzer

    I want them to stop offering interest free credit which allows the price of bikes to rocket year after year……….oh and a dropper post with a sensible cable/hose solution

  24. Wasky

    Allen Millyard,

    Allen Millyard,

    Allen Millyard.

    1. terrid

      YES! What the hell ever happened to Millyard?!

      1. Hancock

        He turned a Dodge V10 into a motor bike and the Universe claimed him for it’s awesome brigade.

  25. Ed

    Interesting, and keep the comments coming. Obviously this is only a small sample of all the riders in the world, but to me it seems like many companies are a bit detached from what riders actually want.
    I’ve spoken to some people who make components in the past about this and had the usual ‘we all ride, so we know what we want too’, but as i pointed out to them they normally get all their kit for free, or at the worst very cheap, and they have the facilities/people on hand to put things right quickly when they go wrong. So yes, they might well be riders too, but many of them aren’t really living in the same world as your average punter.

    1. Wasky

      Work in a big S shop, frames are great, as is warranty service.

      The component choice and quality however does not reflect the price.

      If you spent £400 on a watch, it would be quite nice, £400 would get you a snowboard, bindings and boots that would last you a 6 month season riding everyday, £400 in mtb gets you shoddy, bottom end qr forks. BMX’s seem to be getting better for the money though…

  26. terrid

    Direct-mount/bolt-on front mechs have GOT TO GO!

  27. Steve

    I want brand new cutting edge products that work in the lab and factory being put out there for the big teams and people with too much money to play with. That way, some of the expensive crap is sidelined after a season and the expensive goodness become mass produced at a lower cost for the people who love the latest ‘tech’ but cannot afford it. (This years XTR is next years XT for example)

    If we don’t get these new technologies, whatever they are, we won’t go forward and if we don’t go forward, we’ll go backward.

    For me at least the line only stops, when bikes start adding ‘motorised’ options for their bikes – buy a motorbike

  28. Tim

    Performance really matters for enjoyment…. but reliablibity (or lack of) really scuppers enjoyment more.

    I am no racer (although did complete the Trans Provence this year), so I don’t need or want to keep up with the “Jones”

    Only bust two things at the TP…

    1. a rear spoke on a Easton wheelset, great wheels… impossible to get replacement spokes and nipples (10 weeks of hunting and still no spokes)! they are going on ebay and will buy something with normal spokes and nipples

    2. bottom bracket… or more to the point… couldn’t stop the cups shifting in the frame despite mavic service crews best efforts… PF30 sucks as a system and is a botch job at making BBs work in a carbon frame, forced on to the Alu frame…

    I think they forget the biking masses are not light-weight whippets who have style and grace on the hills… we are mostly hard charging, hard smashing folk looking to have fun whilst hitting the next berm or case the next landing with our 100kg body…

    My search for a replacement bike has started with looking for something that is not PF30 or PF anything for that matter…

    Then I look at is there a history of frame breakages

    Then does it weigh the same as an elephant

    Then does is ride well…

    Criteria order:
    1. reliability,
    2. performance
    3. weight,
    4. strength
    5. cutting edge technology/bells and whistles

    Whilst I love new technology (I am surrounded by gadgets) the tech needs to be based on sound principles before it is forced on us by the marketing…

    ***Side note*** Whilst all the media and the marketing has been going on about 29′ers for the last 4 years or so, why is it that the riders on the trails at the TP (PROs and amatuers) where almost all riding 26″ bikes…

    I just hope the industry doesn’t completely kill off the well developed, proven and functional 26″ wheel, even tho’ a 29′er may be faster (but not as well developed, proven and functional!)

    I’ve looked at the 29′er route and whilst the wheels are probably now sorted… it is all the other kit that has not really caught up yet

    RANT OVER…

  29. Neil

    I’d like.

    Reliable, functional, relatively simple components that normal people can actually afford to buy. Forks costing the best part of £1000 should ideally last more than a year. Products should be able to be ridden in the mud without self destructing.

    More compatibility and fewer standards. Can we please just pick sizes for axle and bar diameters, fork steerers, bottom brackets, wheels etc to be and leave them alone for 10 minutes? Frames which can only run their own proprietary shocks etc are not a great plan either.

    Why are people making long travel trail bikes to which you can’t fit a chainguide? Why?

    It would be cool if stock suspension was built for people who can actually ride and didn’t need to be run at double the recommended pressures to not constantly bottom out without having to be sent away for retuning.

    It would also be nice if most of the decent bikes didn’t cost upwards of £4-6000! It’s a feckin pushbike!

  30. Alex

    Like many typical riders I want a fit and forget approach. Time is tight and I don’t want to be spending hours cleaning, lubing, servicing my bike. It is amazing really how little work a bike needs to keep it running, especially considering the technology they have now compared to when I started riding (16 years ago).
    In most industries the user interfaces are simplifying so that less skill is required to use complex pieces of kit. For example compare using a smart phone with a PC from 20 years ago, or Linux today. I find it strange that it is still very difficult to set up the suspension on a bike. More developments like the Specialised sag setter would make it much easier for the weekend warriors to configure their bikes. I am always amazed how many high spec bikes I see with badly set up suspension bouncing around the trails. It is not just about suspension though small components are the same, I have seen many people completely unscrewing a Maxle and wondering how to get the axle out. And does anyone find front mechs easy to set up? Surely with a bit of careful design it should be obvious how to use these items .
    I totally agree with Ed that the bikes and components should be aimed at the riders who don’t have a workshop, or experience in bike repair or setup. There will always be companies making finely tuneable components for those who want to tinker but the masses fit and forget often without paying any attention to setting it up to their personal needs. Classic example is the number of people with badly setup brake levers.

  31. Eoin

    Some good old rants here. To keep it a little positive, I do think the bike manufacturers do get some things right, for example the complete abandonment of 9mm QRs over the last 2-3 years has been great (shame about the unnecessary 15mm standard, and fox releasing a 160mm fork for it). Another thing which I think is done well is the progression of technology to midrange components. Tubeless is pretty easy to do these days, ghetto or UST. I have seen clutched derailleurs being offered on entry level 2013 bikes (well £2000 “entry” level). Pretty hopeful about dedicated 1×10/1×11 systems for next year based on xx1 tech. Everything in the SLX range is brilliant and affordable. It isnt all doom and gloom. I am still on 9 speeds, but I would buy a full groupo if a 30 front 11-40 back system came out without needing a chain guide. Dont make me buy a new wheel tho, keep it 10speed. If 9speed can do 11-34, then 10speed has to be able to go 11-38! If shimano came out with that I reckon sram wouldnt sell a single 11sp setup.
    I do have one major request also: phillips head bolts, get those shitty things away from my pedal pins and derailleurs. For the love of god make them adjustable with an allen key.

  32. Anoobis

    I’ve written loads but I’ve decided that these days, performance, strength and weight are pretty damn good. So please stop improving those and improve reliability!
    ———————

    I see it as a bit more than just those items, its about compromise. There is the quote – strong, light, cheap, choose two. But you can have something that is 50% strong, 30% light and 20% cheap.
    It’s how it fits around your riding. I’ve got a Last Herb FR frame which although relatively bombproof is heavy, the Bos devilles up front work so very well and are light but reliability on them has been crap (despite what you said Ed in the previous posts comments).

    So I think for me, in figures:
    Weight: Bike weight 30lb for racing enduros/mini DH with frame+shock around 7.5lbs. More is too heavy to pedal about and too much lighter you start worrying about strength.

    Strength: I don’t want to worry about how I use it, I don’t want to be put off riding anything because I’m worried parts might snap. Hence the frame choice of mine.

    Cost: As I’m young free n single this doesn’t worry me too much but I’m glad most AM stuff isn’t priced like DH bits.

    Reliability: Bos forks – returned immediately due to problem, 3 months later sent back due to loss of oil. Several service problems with RS Monarch Plus whether that’s down to service company or product I don’t know. Bought some marz 44 rc3 ti due to weight and performance but reliability was the deciding factor – 3 years warranty with no servicing stipulations!! They went back after less than a year due to a loose bushing.

    Bells & whistles: Up to a point, I don’t get the Di2 shifting, or the fox electronic stuff. But compression adjustments on suspension (stiff for climbs and drops, supple for DH)and bite points on brakes are handy.

  33. Tim

    On a more positive note… :)

    the humble MTB has come a long way since my fully rigid Saracen from about 17 years ago with pre- v-brake brakes and roadie geometry…

    I love innovation and progress… I just wish it didn’t break so often!

    :)

  34. Rivers

    Bike manufacturers need to realize that bigger bikes means more leverage on the tubing, bigger bikes mean bigger people riding them.

    I have broken every full suspension bike I have ridden except one, I am not a huge hucker or anything like that…I ride bikes in the forest. I would like a little more thought to go into FS bikes for bigger dudes.

  35. Dan

    Overall I’m pretty pleased with the innovations coming out of the bike industry, just think of the bike you were riding 10 years ago. if something is overkill or unnecessary I wont buy it.

    However, it seems like the industry has started to accept and introduce more of this “planned obsolesence” stuff. I’m talking about things like the so-called standards on axles, number of speeds, etc… just for the purpose of making a quick buck by making your 2 year old bike incompatible with the new components.

  36. Hunter

    i’d personally like to see an increased availability of spare parts. for example. i just lost the limit screw on my XO 9 speed mech and now i literrally have to get the screw and shitty plastic thread half way across the world to fix it. Things like brake lever bushes also piss me off, those things should be replacable like a MX bike, not last 6 months then be floppy for the rest of their life. thank you

  37. dukester

    no lies

  38. Adam Hiks

    I used to want bells and whistles, then I bought an Intense… 6 months of it falling apart and being rimmed hard by the cost of spare parts changed my views….

    Now I want something that works well but most importantly is reliable, with spares at a decent cost. So now I only buy mainstream, common components with readily available, cheap spares.

    Another thing to note is I don’t think we’ve had many bells and whistles in the last few years on DH bikes, the smaller ones have come a long way, but look at fork tech. I bought some new boxxers because I was bored of flaring stanchions on the old ones and I think the new ones are hopeless, far to stiff and lack sensitivity. Ended up dropping an Avy cart in there, which is pretty simple tech to get them working as well as the old version

    And whilst I’m on a rant, this is obviously a personal opinion but I’d like the marketing guys to stop telling everyone they need 62 degree head angles and 12 inch BBs, for the most part we ride different tracks to the WC guys and at different speeds so don’t need the same angles.

  39. Max

    In no particular order
    - mass market gearbox
    - geometry separated from price
    - convergence of ‘standards’
    - beta test on your own time and money, not ours

  40. Will Soffe

    In order:
    1. Excellent performance, leading to superior speed on track (grip/braking performance etc)
    2.Enough strength so I can huck off stuff and not break it.
    3. Super light weight.

    Thinks which are absolutely of no importance:
    1. Comfort
    2. Good looks
    3. Stuff that’s more complicated than it needs to be (e.g. electronic damping control, pro-pedal, dropper posts etc)

  41. On-oneplus2

    Less marketing and more value for money for me. Has anybody in the last 10 years ever bent or felt twist in a decent stem? So why do we need one that is 20% stiffer than an already stiff thing. Bearings wind me up too. I ain’t that hard to spec a decent bearing (anywhere on a bike) and they only cost a few quid more than an unsealed bit of crap. Nearly £100 (or more) for a bottom bracket or headset!!!
    I ride to an alright level but I very rarely find the actual limits of my kit. I need to ride better not get better performing kit that costs stacks more than the level that I need. However it seems to be getting difficult to find ‘normal level’ kit. I don’t need/or really want whistles or bells.
    For me the best stuff I have got recently are SLX brakes and Altura waterproof 3/4 shorts. By the way, why do shorts cost over £60 and I also don’t want to pay over £150 for a coat that I am going to get clarted up with mud and then go rip on a bramble!

  42. chris-m

    Continued…
    .
    I do however, like QR15, screw-in external BB’s (especially Hope!), 10 speed, Shimano gears and brakes, forks that work with minimal adjustment, multi-compound tyres, wide bars, short stems, lock-on grips, dropper seatposts, tubeless and… yes… 29ers! Well, the ones I have ridden anyway, like my Santa Cruz Highball.
    .
    As long as bikes (I have no wheel size preference), parts and accessories are designed well and as long as it meets my criteria, I will buy it.
    .
    And to answer your last question, Ed:
    .
    1) Strength & Reliability (go hand in hand, IMHO)
    2) Performance (a close second)
    3) Weight (lack of and within reason – some companies take it too far)
    4) Technology
    5) Bells and Whistles (I see this as a separate entity, as you you don’t necessarily need bells and whistles to have good technology).
    .
    And within reason, I don’t mind paying for the above, it’s just when the price appears to be massively over inflated at an age where I just want to ride and I don’t earn much money (I work in a bike shop as well). It had taken 3 years to save for my current bike for e.g. and I only have one.

  43. jonzo

    I want fork travel that if it says “160mm travel” you actually get 160mm travel!!

  44. Maximilian

    I apologize to the commentators before, as I didn’t take the time to read all their input.

    As much as I like what Dirt are doing, I don’t see a real point in asking this in this open, no-bullshit kind of manner. Why? Because we are all susceptible to give “the right” responses to this query: more durable, better performing products and no bells and whistles. Really? Who are we kidding here? The industry, who knows us better than we do and knows PRECISELY what to serve us on the silvery plate the next year? The media, who depends on the industry and what it gets fed from it? (If you think Dirt has gotten soft and less critic, just try one of the German magazines who know they are stuck to the neck in bullshit and you’ll want to commit suicide from so much “quality journalism”.) Ourselves, who should know better? We DEMAND the hype, the bells, the whistles, the new trendy colors and all that. Some elements of the industry are masters at the game of feeding us and maintaining the status-quo. The names Fox and Intense are the first to pop into the mind. As small as Intense is, it managed to turn a very well known flaw (durability) into a trump, just by simply saying “hey, it’s for racing only”, as if racing should mean less responsibility or more cautious riding. (Really, what does “for racing only” mean??? I remember “heavy duty” being a term associated with racing.) Fox are even more clever. They found out the sheer aspiration of the customer towards their brand and product and they got to know their core market perfectly. (I’ve been on a sales meeting of a big brand a few years back and the official brief read “customers demand more Fox product”.)That’s why the products don’t appeal to those who know and RODE the alternatives and can look beyond the hype, but it doesn’t matter because it’s not for them. The target group is extremely pleased. When you want to buy a certain something that is not easy to get, not only you expect it more to be well functioning, but you WISH for it to perform very well, right? This gets a psychological translation. Autosuggestion plays a huge role in this game. But we also know the losers o this play of “feed me something new each year”, unfortunately. Where was Manitou anno 1998? Where is it now? Did we need crappy SPV forks and shocks? No. Did we ask for them? Well, yes: we wanted something new as fast as possible. It’s scaring sometimes to see how fast the road of a product from rumour to production is traveled, really. But this industry relies on its own growth and it can’t grow if it develops more durable products. Please do not mistake durability with quality! Compare this year’s XT to a 1992 M730 and you will FEEL the new one is kinda like a joke, look at a 2001 Marzocchi and miss it, but swallow this: they are NOT coming back and don’t expect them to! We are some place else now, I don’t know exactly where, but we’d better not trick ourselves into believing that some magical savior will appear from the sky and give us bombproof products for what we believe “our needs” are again. We will be fed and happily swallow whatever will be given to us, because in our mind the necessity will be born long before the product hits the shelves. It’s just how it works. Will there be birds singing? Yes, but they won’t bring the spring any faster nor will they end this self-sufficient vicious circle. Why would it?

    At the end of the day, you can still ride pretty much any bike you want, old or new, have a good time and choose/fight not to believe what is being told to you: the new one is better, you NEED this wheelsize etc. But please! Just don’t be upset if it rains, because you can’t be upset with the rain, it’s not the rain’s fault!

    Happy trails!
    Mx

    PeEs: I own a sh*toad of bikes, among them 2 Intenses and I got them because I love Intense. I have ridden modern enduro bikes with newschool geometry, but one of the bikes that I ride most is a 2002 Jekyll, very out of the hype range, that is pretty much faultless if you ask me and it’s fast and what not. I race downhill and I am not easy on parts. Cheers!

  45. Fruity

    I’d like to see a viable alternatives to drivechains and gears. I look at the ‘weakpoints’ on my bikes, and its always derailieurs and gears wearing out.

    I am assuming that they are as developed as they currently are, because people are resistant to change, so a new design of rear mech is more likely to sell then a new system for changing gears.

    I want to see innovation, not just evolution.

  46. bezleikowalski

    Pet hate – parts that rust. Mid to high-end stuff should not rust, it should be completely sorted by now, but you still see it

    I want performance, reliability, light(ish) weight, at the best possible price

  47. like, Lister, right, like?

    Cheaper, simpler bikes that work.
    No knobs on my 2002 Stinky but it’s still a giggle on it’s original shocks.
    The 2012 £1500 equivalent should be the dogs wotshits but they seem to come up short.
    For £1500 I want a 30lb 5 inch FS that pedals up and makes me smile on most of the UK’s tracks.

  48. dirkentstein

    All i want for christmas is a deathproof mech.

  49. Zero Cool

    Mainly more reliability,
    Less acronyms, less marketing BS
    Less delicate stuff,
    I’ll sacrifice a bit of weight for reliability,

  50. Karatechris

    Glad to hear all the frustration with the current trend for press fit bottom brackets. I want to get a new short trsvel trail bike

  51. Karatechris

    Glad to hear all the frustration press fit bottom brackets. Whats wrong with an external bb? Easy to fit, last longer, gives options for mounting chain devices. Current trend is a step backwards!

  52. clive

    Dont you consider it your job to tell us what works Dirt? What’s reliable, what crap is out there that costs the earth to buy and service – the myth that is performance. Like maximillian said we know how to answer it…so give us the bloody info, its your frckin job too

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